Digital Marketing Mentor · Kunnamkulam, Kerala
Alitta Varghese
IT Professional & Developer · Digital Marketing Mentor · Business Enabler
Actively working in IT while passionately mentoring the next generation of digital marketers and empowering small businesses in Kerala to grow online — without spending on ads.
My Story
From IT professional to digital marketing mentor — the long way around.
I completed a 5-year integrated PG in Software Systems in 2012 and moved straight into IT — working as a developer and IT analyst across hospitals, universities, and corporates. I am still actively continuing that journey today at 37. My digital marketing interest started as R&D alongside my job — testing tools, strategies and platforms on real businesses, not in a classroom.
I started building a website for my husband's computer shop, Geeks Systems, through trial and error — testing GBP, local SEO, review strategy, and free tools on a real business. I watched them actually work with zero ad spend. That hands-on experiment changed everything.
That's when I fell in love with digital marketing. I completed a Post Graduate Diploma at Purdue University, mentored 400+ students at DailySkills, and founded Geeks Global Digital — running all of this alongside my active IT career. My mission: empowering young people, women, and small business owners to build a real digital presence without burning money on ads.
13+ Years as IT Developer & Analyst — Ongoing
Actively working across hospitals, universities and corporates as developer and IT analyst. Building software systems, reviewing platforms — and still going strong today.
First real-world digital marketing experiment
Built digital presence for Geeks Systems — GBP, reviews, social media. Organic results with zero ad spend. Discovered the power of digital marketing firsthand.
Founded Geeks Global Digital
Started freelancing in digital marketing, website development, and online certificate generation. Founded the institute to formalise practical mentoring.
PG Diploma — Purdue University via Simplilearn
Completed postgraduate training in digital marketing strategy, analytics, and paid channels. Certificate ID: 82240245.
Mentored 400+ students at DailySkills
Lead digital marketing mentor for one year alongside Subilal sir, helping 400+ students across Kerala launch digital careers.
IT career + mentoring + AI tools + business support
Continuing active IT work while mentoring young people and women, building AI-powered tools like the Name Slip Generator, and supporting small businesses through the Geeks Global Digital intern programme.
What Students Say
Real students. Real results.
The teacher was really good and helped me understand difficult digital marketing concepts easily. The team has always been available to clear doubts. I totally recommend this course to anyone who wants to learn Digital Marketing from scratch.
The free digital marketing internship offered a comprehensive and insightful program. The hands-on approach provided valuable practical experience. The instructors were knowledgeable and approachable, creating a great learning environment.
The mentor helped us explore unexplored possibilities of modern skills like AI. I highly recommend this internship if you are an entrepreneur or digital marketing aspirant. It will help you stay ahead of the competition.
Daily Skills provided a comprehensive and insightful learning experience. The course content was up-to-date. The instructors were knowledgeable, and the interactive sessions greatly enhanced my understanding of digital marketing.
What I Do
Three things I focus on.
Digital Marketing Mentoring
One-on-one and small group mentoring for students, freelancers, and women building a digital career — with a zero-cost-first approach before any paid ads.
Intern Programme — Live Projects
Students at Geeks Global Digital work on real small business projects. If you're a business owner in Kerala, your business could be their project — you get real results.
AI Tools & Digital Products
Building AI-assisted tools to automate marketing and admin tasks — starting with the Name Slip Generator, with more in development.
My Approach
Why I teach differently.
Most courses jump straight to Google Ads and Meta campaigns. I don't — because a small business with zero online credibility will waste every rupee on paid ads. As someone who is still actively working in IT while running this institute, I understand systems, tools, and automation at a level most marketing trainers simply don't.
- 01Zero-cost foundation before paid ads. GBP optimisation, NAP consistency, local SEO, and review strategy — these deliver results for free and make paid ads more effective later.
- 02Active IT career behind every lesson. I'm not teaching from memory — I'm still working as an IT professional today. That live technical experience is what I bring into every mentoring session.
- 03Test on a real business, then teach. Everything has been tested — first on Geeks Systems, then on client and intern projects. I don't teach theory I haven't applied.
- 04Reviews are the most underused tool in Kerala. Most business owners never ask for reviews. I teach you how to make it a natural daily habit — without awkwardness.
Who I Work With
You don't need a big budget or a tech background.
I work best with people who are ready to put in the effort. Here's who typically comes to me:
Credentials
Qualifications & background.
Post Graduate Program in Digital Marketing
Want to learn from someone who has actually done it?
Reach out on WhatsApp — tell me where you are and what you're trying to achieve.