Background In today’s hyper-connected world, digital marketing has become a cornerstone of modern business. Whether you’re scrolling through Instagram, searching for a recipe on Google, or watching videos on YouTube, you’re constantly engaging with digital marketing—often without even realizing it. But what exactly is digital marketing? How does it work? And why is it so […]
Marketing
How AI Is Changing Digital Marketing in 2025 and Why It Matters? As we move deeper into 2025, artificial intelligence (AI) is no longer a futuristic buzzword—it’s the backbone of modern digital marketing strategies. From content creation and ad targeting to predictive analytics and customer personalization, AI is reshaping how brands connect with consumers. For […]