What is GBP?
A Google Business Profile, formerly known as Google My Business, is a free online tool that allows businesses to manage their presence on Google Search and Maps
Why is it used?
Google Business Profiles play a crucial role in local search results, helping businesses rank higher on Google Maps and in local search results. Information Management: Businesses can manage their business name, address, phone number, website, operating hours, and other details. Customer Interaction: It allows businesses to interact with customers through reviews, photos, and posts. Building Trust: Positive reviews and responses to reviews can build trust and credibility with potential customers. Attracting Customers: By providing essential information and interacting with customers, businesses can attract more customers to their location or website. SEO Boost: A well-optimized Google Business Profile can significantly improve a business’s local SEO ranking, making it easier for customers to find them online. Free Tool: Google Business Profile is a free tool that provides a multitude of benefits for local businesses
Checklist
GBP CHECKLIST PDF HERE
- Business name
- Business category
- Business address
- Phone Number
- Website
- Description
- Photos
- Videos
- Logos
- services list
- Product list
- Facebook,Email,Instagram (links)
- service time
Business profile verification
“The verification process is an important part. First, we need to add our business to Google and provide details such as the business name, category, address, website, and other relevant information, including working hours and product details. Google does not accept pre-recorded videos for GBP (Google Business Profile) verification. Only real-time video verification is allowed.”
Challenges
As a part of my digital marketing journey, I had the opportunity to create a Google business profile for a Unani medicine practitioner. During the setup, GBP prompted for a business verification video showcasing the clinic’s premise and signage. I reached out to record a video covering the necessary elements. They shared the recorded video with me, but when I attempted to upload it, I discovered the GBP only allows live video capture—not prerecorded uploads for verification. This unexpected hurdle taught me a valuable lesson with guidance from my mentor. I learned that the best approach was to give the client access to their GBP account so they could complete the live verification themselves. I col the client’s email and walk through the process of assigning them as a manager the GBP profile